INDUSTRY:
Culinary.
CLIENT:
Feed the Blob
YEAR:
2025
SCOPE:
Packaging Design & Brand Identity
Feed the Blob
about.
“ A woman serves up a twist on a New York banana pudding she remembers fondly” - The entire identity revolves arounds playful design that sets itself apart from typical branding featuring a rounded and bold logo.
The brand is complemented by Illustrations that connect with the process of making banana pudding. Creating a visual experience that feels Playful.
Challenge.
The primary challenge was to make the brand stand out in a crowded market but didn’t want to rely on conventional visual or verbal cues. We developed a flexible visual identity with bold colors, unexpected typography the branding breaks category norms and uses funky and playful way of storytelling to create emotional resonance with its audience.
results.
The final design system features a bold, unconventional color palette and playful typography that visually disrupts the category. Custom illustrations and flexible logo variations bring a sense of personality and movement to the brand. Together, these elements create a brand experience that feels approachable, surprising, and memorable across both digital and physical touchpoints.
