INDUSTRY:
Furniture & Product Design
CLIENT:
Noema - Furniture
YEAR:
2024
SCOPE:
User Experience & User Interface Design.
Noema
about.
Noema is a contemporary lifestyle brand, based in New York and born out of admiration and love for serene beauty, material richness and timeless appeal. The Noema collections are brought to life by world-renowned architects & Product Designers through individual cases, and the story of each collection is told through its native setting.
challenge.
To develop a platform enabling users to discover, purchase, and have details regarding furniture pieces.
Kicking off this collaboration by flushing out what their specific needs were and streamlining the process of furniture deliverables and details.
A User centric and hassle free approach to navigate.
result.
I used a research-driven Lean UX approach to create a user-centric app.
Usability testing of prototypes provided feedback for continuous improvements.
The result was an intuitive interface with a scalable architecture for future growth.
